Completeness. Cross-device marketing. Cpm. Ad suppression. Creepy factor⏎
Attribution modeling. Behavioral targeting. Believability and reputation. Click through rate (CTR). Abandon rate⏎
Average revenue per user (ARPU). 1st party data. Add-on items. Content-centric lead nurturing. Contextual advertising⏎
Cross referencing. Current state. Ad server. Blended staffing option. 2nd party data⏎
Bounce rate. 360 degree customer view. 360 degree customer view. Accuracy. Ad network⏎
Allowable acquisition cost (AAC). Absolute minimum test size. Collaborative filtering. Ad server. Abandon (inbound)⏎
Analytics. Crm/customer database management. 360 degree customer view. Collaborative filtering. Ad exchange⏎
Buy one, get one (BOGO). Click through rate (CTR). Average revenue per user (ARPU). Clusters. Cumulative cost per lead⏎
Big data. Channel. Customer experience score. Current state. Crm/customer database management⏎
Allowable acquisition cost (AAC). Add-on items. Analytics. Customer data integration (CDI). Click through rate (CTR)⏎