Continuity offer. Consistent representation. Audience-based advertising. Cumulative cost per lead. Conversion rate⏎
Attribution model. Conversions. 3rd party data. Algorithm. Call-to-action⏎
Customer acquisition cost (CAC). Break even (be) response rate. Addressable tv. Attribution. Beacons⏎
Ad network. Accepted (aka delivered) rate. Cpm. Content management. Blended staffing option⏎
Algorithm. Content management. Customer effort score (CES). Ad exchange. 360 degree customer view⏎
Ad network. Attribution model. Add-on items. Creepy factor. Customer data integration (CDI)⏎
Cumulative cost per lead. Absolute minimum test size. Current state. Conversions. Completeness⏎
Amount of data (coverage). 24x7 staffing option. Current state. 1:1 marketing. Abandon (outbound)⏎
Ad suppression. Collaborative filtering. Behavioral targeting. Content-centric lead nurturing. Cumulative cost per lead⏎
Concise representation. Cpm. Cross-channel/multichannel/omnichannel marketing. Ad serving. 2nd party data⏎